Tuesday, September 15, 2020

Term Paper Ghostwriting Has Become Big Business

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Friday, September 11, 2020

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Thursday, September 10, 2020

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Wednesday, September 9, 2020

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Monday, September 7, 2020

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Wednesday, September 2, 2020

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Friday, August 28, 2020

The Term Paper Artist

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Wednesday, August 26, 2020

Is It Legal To Buy Academic Essays Online?

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Is It Legal To Buy Academic Essays Online?

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Tuesday, July 7, 2020

Identify The Applications That Will Use The WANs - 550 Words

Identify The Applications That Will Use The WANs (Essay Sample) Content: Students NameTeachers NameClass Name24 October 2017WLANIdentify the applications that will use the WANs: * Email, voice calls, and video transmissions happening in office hours will require WAN. Since the company is medium sized, one has to look over the cost factors. For this purpose, an outside vendor such as ACT can be hired. The equipment for video conference can be taken on rent. * The data center in New Jersey will be handling all the operations in the company and will require WAN for this purpose. * WAN will be used to back up the New Jersey database to the Florida data center.The carrier your company has selected offers private lines, frame relay, ATM, Metro Ethernet, IP VPNs, and L2 MPLS WAN solutions. Answer the following questions about these solutions:Which WAN solution is best suited for customer service reps working at a customer site?VPN is a networking technology that allows user to connect with their main network remotely through public internet conne ction. IP VPN is its upgraded version which also sets focus on security by prioritizing internet traffic and avoid public gateway. So for this reason it is best to use IP VPN for customer service reps.Which WAN solution does not allow for QoS specifications so that voice and video take precedence over email messaging when competing for bandwidth?Private lines do not allow QoS specifications so that voice and video take precedence over email messaging when competing for bandwidth.Which WAN solution can tunnel frame relay, ATM, and Ethernet traffic, allowing the company to have a consistent backbone service with a variety of WAN solutions?L2 MPLS carrying layer 2 technology across the MPLS backbone enables a company to have consistent backbone service through tunneling frame relay and other traffic.Which WAN solution offers continuous and consistent bandwidth at all times of day and night?Private lines are always available as it is one's own link and can be used when needed by the use r. It is therefore used for continuous and consistent bandwidth at all times of day and night.Which WAN solution is similar to and has largely replaced frame relay?Asynchronous Transfer Mode (ATM) has largely replaced frame relay because ATM is suitable for real-time applications and is often found in networks with high bandwidth requirements and stringent QOS specifications (Robert Jacques). Now on, Metro Ethernet with its new technology is replacing ATM all over the world.If you recommend private lines, how many private lines must be installed?Three private lines should be used in order to interconnect offices to one another. A series of DID number can also be roll in.Other than the current VPN solution, which WAN solution is like...

Tuesday, May 19, 2020

My Creature Of The Black Lagoon Critical Analysis

Josue Vasquez English 1 Professor Bonar 24 September 2017 Academic Standard or not in â€Å"My Creature of the Black Lagoon† When it comes to determining whether a paper is considered academic or not there are certain standards set in place that must be met in order for the paper to be considered an academic piece of work and if the paper itself doesn’t meet these standards then it isn’t considered academic. When it comes to Stephen King’s essay â€Å"My Creature from the Black Lagoon† it is a well written article however, it doesn’t meet all the standards expected from academic essays written for this class. King’s article fails to meet the standards expected in an academic essays in four ways .This paper will discuss how King’s paper fails to†¦show more content†¦This clearly shows King’s lack of structure which is expected from academic essays as the topics change without any type of transition. As King’s essay is further examined its organization also appears to be lacking compared to the type of organization seen in an academic paper in which it is a key component of what makes an academic paper stand out. King’s information in his article is well thought out and as seen by how much information and details he uses in his paper but he does begin to ramble randomly as his paragraphs don’t have any clear transition between each other as seen in the ending of paragraph eight â€Å"It is old enough to feel the dowser suddenly come alive, grow heavy, and roll over in your hands, pointing at hidden water.† (Paragraph 8) and by the beginning of his next paragraph â€Å"My reaction was to the creature on that night was perhaps the perfect reaction† (Paragraph 9) it is clear his paragraphs don’t transition clearly which comes off as jarring from an academic standpoint. Most of King’s paragraphs in the beginning do not connect with on e another as he leaps around from paragraph to paragraphShow MoreRelatedCompleting All Of My Assignments For Writing1281 Words   |  6 Pagesof my assignments for Writing 102, I have learned to manage my researching and synthesizing skills in a different way. Furthermore, I now have a better understanding of what I should include in my synthesizing process. After reviewing the learning objectives, I have found that integrating evidence, synthesizing, and producing research-based writing in context are now familiar to me. When I had passed in my first synthesis, a lot of the feedback that was given to me was to further evaluate my contextRead MoreMineral Resources18511 Words   |  75 Pagesto air flows and variations in climate, temperature and rainfall in different parts of the earth. It is a complex dynamic system. If its nature is disrupted it affects all mankind. Most air pollutants have both global and regional effects. Living creatures cannot survive without air even for a span of a few minutes. To continue to support life, air must be kept clean. Major pollutants of air are created by industrial units that release various gases such as carbon dioxide, carbon monoxide and toxic

Wednesday, May 6, 2020

Hills Like White Elephants By Ernest Hemingway - 990 Words

Another relationship coming to an end†¦ Throughout the story â€Å"Hills Like White Elephants† written in 1927 by Ernest Hemingway, he used the train station setting, the desired operation, and obviously the relationship between the American and the girl to symbolize a crumbling relationship and unwanted gift between them. The American and the girl find themselves wound up in a rough, unplanned situation that they are trying to fix. Many bread crumbs are dropped throughout the story to symbolize a collapsing relationship and a much wanted operation. Early on, the girl is debating the whole situation of the operation in her head when she â€Å"was looking off at the line of hills† (475). On the same page, she states â€Å"They were white in the sun and the country was brown and dry† (475). She happens to be looking off into the brown, dry, barren side when thinking about how the situation is going to end up. Nothing about the dry hills is positive just like their relationship. In general, conflict arises between when glancing at this parched and shriveled side. As she told the American, â€Å"They look like white elephants,† he replies â€Å"I’ve never seen one.† She then replies with attitude. â€Å"No, you wouldn’t have,† he then continues to feed into this pity. â€Å"I might have. Just because you say I wouldn’t have doesn’t prove anything.† This short argument found on page 475 hints onto the presence that the ‘dry and brown hills’ have in thi s relationship. In comparison to the barren side with no way toShow MoreRelatedHills Like White Elephants by Ernest Hemingway580 Words   |  2 PagesE.B. White once said, â€Å"Theres no limit to how complicated things can get, on account of one thing always leading to another.† This quotation means that nobody ever knows how complicated things are going to get, and on top of that they can get worse. One can agree with this statement because in life you can go through unexpected situations that really affect your life in a negative way, and in life things might get worse. Both Soldiers home by Ernest Hemingway and Hills like white elephants by ErnestRead More`` Hills Like White Elephants `` By Ernest Hemingway886 Words   |  4 Pagesreader could put themselves into. Whether they choose to partake in a wayward journey full of adventure or the daily life of a human being with morals; a story’s aspect influences those thoughts with a deeper understanding. In Ernest Hemingway’s â€Å"Hills Like White Elephants,† it follows an American man and girl at a resting point during their travels. They arrived by train, stopping between Barcelona and Madrid. While there, they patiently waited for the next train at a bar inside of the station.Read MoreHills Like White Elephants By Ernest Hemingway893 Words   |  4 Pages Ernest Hemingway was a prolific writer. His short story, â€Å"Hills Like White Elephants† shows the tense situation between a man and a woman on vacation. Hemingway chooses to be vague in many ways. He never gives real names to his characters, nor explicitly states where they are besides hinting that they are in Spain. Additionally, he leaves it entirely to the reader to discover what the couple is discussing. By only providing information to the reader through only the dialogue of the two centralRead More`` Hills Like White Elephants `` By Ernest Hemingway939 Words   |  4 PagesThe short story â€Å"Hills Like White Elephants † written by Ernest Hemingway, is an intriguing literary work that foretells the story of a man and a woman waiting for a train, whilst discussing their feelings and emotions towards the surgical operation that is about to occur on the woman. Although the story was originally written in August 1927, the piece was later published in Hemingway’s short story collection ‘Men Without Women’. The text includes a wide variety of literary terms and has various criticalRead MoreHills Like White Elephants By Ernest Hemingway1446 Words   |  6 PagesErnest Hemingway’s short story â€Å"Hills Like White Elephants† explores the topics of abortion, sex before marriage, and feelings of separation. There are many different points of view one can take on Hemingway’s work. The main literary analysis that will be explained is the significance of the title and how it is layered into the story in various places. In addition to this, the narrator’s point of view will also be discussed since it plays a role in bringing the characters together. Lastly, it willRead More`` Hills Like White Elephants `` By Ernest Hemingway1750 Words   |  7 PagesErnest Hemingway’s stories are known for their ever interpreting meanings behind them, and â€Å"Hills Like White Elephants† does not trail from the rest due to the never mentioned word ‘abortion’. â€Å"Hills Like White Elephants,† written by Ernest Hemingway, takes place around World War 1 in Spain, at a train station (Hills Like White Elephants. 4). An American man and a girl have been discussing the girl’s unspecific operation. It is apparent that the girl is perturbed about this operation, while theRead MoreHills Like White Elephants By Ernest Hemingway1037 Words   |  5 PagesOlivia Sellers English 102 Scheck February 10, 2016 â€Å"Hills Like White Elephants† by Ernest Hemingway Ernest Hemingway’s â€Å"Hills Like White Elephants† can be puzzling and hard to decipher. Due to this, a number of conclusions can be drawn away from the text. The dialog between characters leaves a number of questions unanswered and leaves the reader confused about the conversation as a whole. Many things are left unsaid and not explained in the story, with that being the case, the reader must takeRead More`` Hills Like White Elephant `` By Ernest Hemingway865 Words   |  4 Pagesbefore it begins, or as easily getting rid of problem before it even became one. In the short story â€Å"Hills like White Elephant†, the compensation of abortion can easily be seen between Jig and her American lover’s decision whether to keep the innocent’s life or not. Ernest Hemingway uses the fiction element plot, symbolism, and setting to illustrate the theme of abortion in â€Å"Hills like White Elephants.† Abortion has been viewed as a crucial struggle between couples. Many view this situation as endingRead MoreHills Like White Elephants, by Ernest Hemingway1432 Words   |  6 Pagesunderstood behaviors. Ernest Hemingway weaves both of these stereotypes into his short story â€Å"Hills Like White Elephants.† The story’s plot revolves around a couple arguing about whether or not to have an abortion. In Hemingway’s â€Å"Hills Like White Elephants† a theme of male domination can be found, but by examining the dialogue closely, a theme of females asserting their will and manipulating emerges as well. Male domination is the primary and most obvious theme in â€Å"Hills Like White Elephants.† During theRead MoreHills Like White Elephants, By Ernest Hemingway1673 Words   |  7 Pagesâ€Å"Hills Like White Elephants,† by Ernest Hemingway: The Morality Within the Operation Ernest Hemingway created the iceberg theory, by which he expects the reader to know a great deal of information from the little he expresses in his work. This style is evident in his short story, â€Å"Hills Like White Elephants,† because the information the reader must obtain is hidden underneath the surface. This writing style often confuses the reader, but when the short story is read multiple times, the reader can

Data Preprocessing free essay sample

Data Preprocessing 3 Today’s real-world databases are highly susceptible to noisy, missing, and inconsistent data due to their typically huge size (often several gigabytes or more) and their likely origin from multiple, heterogenous sources. Low-quality data will lead to low-quality mining results. â€Å"How can the data be preprocessed in order to help improve the quality of the data and, consequently, of the mining results? How can the data be preprocessed so as to improve the ef? ciency and ease of the mining process? † There are several data preprocessing techniques. Data cleaning can be applied to remove noise and correct inconsistencies in data. Data integration merges data from multiple sources into a coherent data store such as a data warehouse. Data reduction can reduce data size by, for instance, aggregating, eliminating redundant features, or clustering. Data transformations (e. g. , normalization) may be applied, where data are scaled to fall within a smaller range like 0. We will write a custom essay sample on Data Preprocessing or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 0 to 1. 0. This can improve the accuracy and ef? ciency of mining algorithms involving distance measurements. These techniques are not mutually exclusive; they may work together. For example, data cleaning can involve transformations to correct wrong data, such as by transforming all entries for a date ? eld to a common format. In Chapter 2, we learned about the different attribute types and how to use basic statistical descriptions to study data characteristics. These can help identify erroneous values and outliers, which will be useful in the data cleaning and integration steps. Data processing techniques, when applied before mining, can substantially improve the overall quality of the patterns mined and/or the time required for the actual mining.

Wednesday, April 22, 2020

Ulysses An Odyssey of Errors free essay sample

A literary review of Ulysses by James Joyce. This paper examines the controversy surrounding Ulysses in reference to its place as a piece of art. It analyzes whether later versions of Ulysses have succeeded in clearing up the obscurities in the original novel or have served to further confuse the issue. Joyce was the first to use the technique of interior monologue1. Through this technique he attempted to bring the reader more in touch with the feelings of the character and give the piece greater depth. Joyce drew from a wealth of familiar symbolism in an attempt to make the internal ramblings more coherent and familiar to the contemporary 1920s person. He used many invented words, allusions and puns to add interest for the reader. James Joyce relied upon the assumption that all of his readers would be familiar with the references that he used. His work was written for an audience of well-educated and well-rounded individuals. We will write a custom essay sample on Ulysses: An Odyssey of Errors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Some of the confusion surrounding this work may stem from people reading it who were not from the target educational audience for which Joyce had written. To a less educated audience, his references would seem unintelligible and cryptic.

Monday, March 16, 2020

Free Essays on Gender Roles In Toy Land

Gender Roles in Toy Land A parent’s responsibilities include but are not limited to: being a role model, leading by example, implementing a confident and genuine perception of self-awareness, as well as protector and disciplinarian when appropriate. One of the most important concepts for a parent to consider is to let their children be just that: children. Childhood goes by entirely too fast as it is, why hasten the process? Explaining to a child in adult terms why he or she should not play with certain â€Å"gender specified† toys is pointless. What an adult mind intends and an innocent child perceives, are not in the same universe, let alone the same ballpark. A parent’s job description does not include â€Å"toy nazi.† Parents should mediate playtime rather than control it. Children should be allowed to play freely and without the burden of adult social stereotypes. Is an action figure not a doll? Is it safe to assume that a boy who receives a Barbie doll as a gift may not grow up to be homosexual? Is it not also possible that the same child may instead, become greatly interested in anatomy and pursue a career as a sculptor or an orthopedic surgeon? As children, we are often provided with a vast number of fallacies that are often imbedded in the psyche as gospel. Such lies include, boys play shop, girls play house, crying is for sissies, dolls are for girls, and your face will stick that way if you don’t stop. (The latter being the least harmful.) Is it really going to hurt a boy to play with an Easy bake oven? Ask any woman if they appreciate a man who knows his way around a kitchen. Inversely, are girls not to play with Hotwheels or follow dad around the lawn while he’s mowing, bubble mower in tow? There is no harm in a little girl playing with a toy tool set as opposed to a play kitchen. Parents should not concern themselves with the gender associated with a toy, but the toy’s ability to captu... Free Essays on Gender Roles In Toy Land Free Essays on Gender Roles In Toy Land Gender Roles in Toy Land A parent’s responsibilities include but are not limited to: being a role model, leading by example, implementing a confident and genuine perception of self-awareness, as well as protector and disciplinarian when appropriate. One of the most important concepts for a parent to consider is to let their children be just that: children. Childhood goes by entirely too fast as it is, why hasten the process? Explaining to a child in adult terms why he or she should not play with certain â€Å"gender specified† toys is pointless. What an adult mind intends and an innocent child perceives, are not in the same universe, let alone the same ballpark. A parent’s job description does not include â€Å"toy nazi.† Parents should mediate playtime rather than control it. Children should be allowed to play freely and without the burden of adult social stereotypes. Is an action figure not a doll? Is it safe to assume that a boy who receives a Barbie doll as a gift may not grow up to be homosexual? Is it not also possible that the same child may instead, become greatly interested in anatomy and pursue a career as a sculptor or an orthopedic surgeon? As children, we are often provided with a vast number of fallacies that are often imbedded in the psyche as gospel. Such lies include, boys play shop, girls play house, crying is for sissies, dolls are for girls, and your face will stick that way if you don’t stop. (The latter being the least harmful.) Is it really going to hurt a boy to play with an Easy bake oven? Ask any woman if they appreciate a man who knows his way around a kitchen. Inversely, are girls not to play with Hotwheels or follow dad around the lawn while he’s mowing, bubble mower in tow? There is no harm in a little girl playing with a toy tool set as opposed to a play kitchen. Parents should not concern themselves with the gender associated with a toy, but the toy’s ability to captu...

Saturday, February 29, 2020

An Ideal Husband, By Oscar Wilde

An Ideal Husband, By Oscar Wilde To give the devil his work is fiction Wilde brilliantly uses the opportunity to authors comments (remarks), which gives explanations to the text of a dramatic work, containing a description of the situation, the exterior of the actors, the behavior of the characters in the play and some other information. From them we get the information and impressions, which are unlikely to have been able to get when watching the play, and to understand that we have and what the author says in his remarks, hidden meaning, you must have knowledge of the realities of the time, location, social stratum, in which the action. You must decide the amount of tasks to solve a set of puzzles that we offer Wilde. Puzzles start from the beginning of the text. The persons of the play opens The Earl of Caversham, KG What does it mean K.G.? This is a Knight Companion of the Garter. The Most Noble Order of the Garter is an order of chivalry, or knighthood, originating in medià ¦val England. Membership in the Ord er is strictly limited and includes the monarch, the Prince of Wales, not more than 24 companion members, and various supernumerary members. Only 24! Interestingly, as we know it, if we look only stage action? What will the director, if it considers that these two letters – the author’s name to him? Would put the actor in the mantle and hat of the Order? This will give a completely unnecessary comic effect, the Earl of Caversham is a very serious person and not clothe them in inappropriate time and place setting. You can decorate the costume hero Badge of the Order of the Garter, but whether the public understands what it is? Especially from the back rows. No, this is only a literary device, it is a sign for the reader who understands the reader who immediately allocate a statement and say to himself, after reading the following line -, his Son:  «It is clear with whom we work.† For audiences the premiere, which were also to some extent, the readers, as acquain ted with the play before a performance at the theater program that is an indication of Wilde’s spoken a lot more than us, the inhabitants of the 21 century. For them it was an allusion to specific individuals, who could imagine that it was possible to correlate what is happening on stage. Only 24 people in England. And certainly few of them actively participated in political activities, close to the prime minister, as the Earl of Caversham. No, not the family of the Knights of the Garter were not among the noble, but impoverished families, and Viscount Goring will live in Curzon Street, next door to Benjamin Disraeli, Earl of Beaconsfield. Oscar Wilde (and not only he) likes to put his characters at that address. In The Picture of Dorian Gray by Oscar Wilde, Lord Henry Wotton lives on Curzon Street. In Vanity Fair by William Makepeace Thackeray, Rawdon and Rebecca Crawley live in a very small comfortable house in Curzon Street, Mayfair.

Wednesday, February 12, 2020

Analysis a story Essay Example | Topics and Well Written Essays - 1250 words

Analysis a story - Essay Example By using these elements, the author successfully shows that clinging to one’s past experiences and traditions is a major obstacle to achieving our future dreams and aspirations. By focusing the characters, plot, setting and style, the paper will show how the story successfully brings out this point. A person’s surrounding, friends and family, routine, emotions and the inability to take action make it difficult to leave the past and pursue a better future elsewhere. Our traditional setting and environments prevent us from exploring better alternatives elsewhere. Setting is one of the elements of fiction used by the author to bring out the main ideas in the story. This setting had a great influence on Eveline’s life since she had become accustomed to it. The physical setting of the story is Eveline’s room and the field. The plot moves from the window to the field and then back to the room. For instance, at the beginning of the story, the author states that Eveline â€Å"looked round the room† and was â€Å"reviewing all its familiar objects† (Joyce, 29). Through the setting of the story, the author is able to highlight how familiar surroundings make us resistant to change. The story shows that Eveline was looking at the people and objects she had become familiar with, and this made it harder for her to live with her lover. Through the setting, the author shows how human decisions about the future are tied to the objec ts and people around him. It is hard for a person to live his or her familiar environment however good or bad it is. Secondly, the choice of characters used in the story further shows the conflicting emotions people have when choosing between a life rooted in the past and the possibility of a new better life elsewhere. Eveline, who is the main character in the story, is shown to be confused and undecided. For example, at

Saturday, February 1, 2020

National Westminster Bank Case Study Example | Topics and Well Written Essays - 500 words

National Westminster Bank - Case Study Example NatWest could have also responded swiftly and effectively as rivals such Barclays and Lloyds TBS had done so with the sweeping changes brought about by Internet-enabled financial transactions to the banking industry. By the 1990s, NatWest's traditional bank branch practices such as mortgage and savings faced stiff competition from new comers such as Egg and Virgin, upstart retailers and supermarket banks which rode the wave of the financial services revolution. The globalization of financial transactions has also partly driven the mergers in the banking industry - making big domestic banks such as NatWest unable to compete in the new financial landscape. By the time NatWest made its ill-fated foray into bancassurance (an untested recipe in the U.K.) via a bid for the insurance and investment firm Legal and General in early September 1999, the market has made a clear judgment that the bank didn't cut the investors' approval of its management. The steep fall in NatWest's stock thereaft er only revealed its vulnerability for a takeover. Right until the very end when RBS has won the bid against the BS in February 2000, NatWest refused to give in, insisting that a takeover would not add value to shareholders and would put the much smaller bank in danger of overstretching its finances.

Thursday, January 23, 2020

Migration Similarities of Island People Essay -- Immigration Immigrant

Migration Similarities of Island People Works Cited Not Included I will compare the migration experiences of the Tongan island people as illustrated in Voyages: From Tongan Villages to American Suburbs with the migrants of the Dominican Republic that Peggy Levitt discussed in The Transnational Villagers. I will further describe how many of their encounters mirrored the life of "Dan," an island native that shared his transnational knowledge by describing the social remittances, international connections and migration he experienced. Dan is a native of Ireland. He is a legal alien living in Arizona. He grew up surrounded by the influences of a transnational family. Migration was viewed as an acceptable and natural step in a motivated Irish person’s rite of passage. This is also the clear message of Small (1997), she noted that migration became an essential part of what it meant to be Tongan and the excitement of living overseas might be the best way to fulfill a Tongan life. (p. 43) Dan's migration influence seemed to stem from his grandfather, who worked in a post-office when letter writing was the major form of communication. He would narrate and respond to letters from overseas, as requested by his neighbors. Many of these letters were from the Irish-Americans that had emigrated in large numbers to the United States over the decades. In 1911 for instance, the number of Irish-born persons living abroad was equivalent to 50% of the population that lived in Ireland at the time (Courtney, 2000). The international correspondence Dan’s grandfather processed, he often shared with his family. This may have sparked the desire in his daughters, one of which was Dan's mother to travel to the United States many years later. ... ...ain, Canada, Australia and the United States, during this time the population in the Republic of Ireland was only 3.53 million (Courtney, 2000). In1995, more than one-quarter of the entire population of Tonga, both Tongan born and American born were living in the U.S. (Small, 1997). Levitt (2001) pointed out that eight and a half percent of the Dominican Republic’s population lived in the United States, but they do not necessarily intend to stay in the U.S. (p. 22) Americans tend to have a belief that their country is superior, consequently we believe that everyone, if they could, would be a U.S. citizen (Small, 1997). As Dan proved, this is not the case, although he felt that it was his destiny to come to the United States, after 13 years of residing in America, he has no doubt that his identity remains that of an Irish man in America and not an Irish-American.

Wednesday, January 15, 2020

Store Layout and Design

Chapter 13 – Store Layout and Design I. Introduction to Store Layout Management. Retailers can use the retail store itself to initiate and continue their relationship with customers. A. The store itself (e. g. , its layout) has the potential to overcome many of the negative attitudes/emotions customers may carry as they enter a retailer’s store. 1. 2. In fact, no other variable in the retailing mix influences the consumer's initial perception as much as the retailer's store itself. The two primary objectives around which all activities, functions, and goals in the store revolve are store image and sales productivity.Store image is the overall perception the consumer has of the store’s environment. b. Space productivity represents how effectively the retailer utilizes its space and is usually measured by sales per square foot of selling space or gross margin dollars per square foot of selling space. In cyberspace, retailers must be concerned with the format of the entire website. In order to drive repeat visits and encourage consumer purchasing on one’s web site, the e-tailer should: a. b. Keep content current. Make the site easy and enjoyable to use. c.Structure an online community where consumers can interact with one another or contribute to the site’s content. B. Elements of the Store Environment – The successful retailer will place a heavy emphasis on designing their physical facilities so as to enhance the retailer’s overall image and increase its productivity. The elements that should be considered are: a. POS signage. b. c. Visual Communications – Retail identity, graphics, and Store Planning – Space allocation, layout, and circulation. Store Design – Exterior design, ambiance, and lighting. election, merchandise a. 3. d. Merchandising – Fixture presentation, and visual merchandising. C. The two primary objectives of creating the desired store image and increasing space producti vity correspond to the general mission of all retailers, which is to get consumers into the store (traffic) and influence them to buy merchandise once inside (conversion rate) while operating in the most efficient manner possible (operating efficiency). The store planner must constantly balance these objectives, as they are sometimes at odds. 1.Developing a Store Image – the ability to create and change image through the store environment becomes more important every day as consumers’ time poverty increases. 2. Increasing Space Productivity – a goal summarized in a simple but powerful truism of retailing: â€Å"The more merchandise customers are exposed to, the more they tend to buy. † To enhance space productivity, retailers must incorporate planning, merchandising, and design strategies that minimize shrinkage (the loss of merchandise through theft, loss, and damage). II. Store Planning.Store planning is the development of floor plans, which indicate wh ere merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department. A. Allocating Space – the starting point of store planning is determining how the available store space will be allocated to various departments, based on mathematical calculations of the returns generated by different types of merchandise. 1. Types of Space Needed – there are five basic types of space in a store: a. . The back room includes the receiving area to process arriving inventories and the stockroom to store surplus merchandise. Offices and other functional spaces include a break room for associates, a training room, offices for the store manager and assistant managers, a cash office, bathroom facilities for both customers and employees, and perhaps other areas. The amount of space dedicated to aisles, service areas, and other nonselling areas can be significant, perhaps 15 percent or more of the entire s pace.While the store planner always attempts to minimize the amount of nonselling space, customer service is an equally important part of a store and should not be short-changed. The floor merchandise space holds many types of fixtures used to display merchandise. The walls are one of the most important elements of a retail store. They serve as fixtures holding tremendous amounts of merchandise, as well as serving as a visual backdrop for the merchandise on the floor. c. d. e. 2.Space Allocation Planning – to determine the most productive allocation of space, the store planner must analyze the productivity and profitability of various categories of merchandise. There are two situations where this is evident: planning a new store and revising the space allocation of an existing store. a. Improving Space Productivity in Existing Stores – When a retailer has been in business for some time, it can develop a sales history on which to evaluate merchandise performance, refine space allocations, and enhance space productivity.Various quantitative measures, such as the space productivity index, can be used to develop a more productive space allocation. Space Allocation for a New Store – When a retailer is creating a new store format, it bases space allocation on industry standards, previous experience b. with similar formats, or more frequently, the space required to carry the number of items specified by the buyers. B. Circulation – there are four basic types of circulation patterns in use today. Shoppers have been trained to associate certain circulation patterns with different types of stores. . 2. 3. Free Flow, the simplest type of store layout, is a type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor. Grid Layout is another type of store layout in which counters and fixtures are placed in long rows or â€Å"runs,† usually at right angles, throughout the store. Loop Layo ut is a type of store layout in which a major customer aisle begins at the entrance, loops through the store – usually in the shape of a circle, square, or rectangle – and then returns the customer to the front of the store.Spine Layout is a type of store layout in which a single main aisle runs from the front to the back of the store, transporting customers in both directions, and where on either side of this spine, merchandise departments using either a free-flow or grid pattern branch off toward the back and side walls. 4. C. Shrinkage Prevention. When planning stores, the prevention of shrinkage due to theft, damage, and loss must be considered. Some layouts will minimize vulnerability to shoplifters by increasing the visibility of the merchandise. III. Planning Fixtures and Merchandise Presentation.In the â€Å"theater† of retailing, there are two basic types of merchandise presentation: visual merchandising displays which are analogous to the props which s et scenes and serve as backdrops; and on-shelf merchandising which represents â€Å"the stars of the performance†. A. Fixture Types fall into three basic categories: 1. Hardline Fixtures. The workhorse fixture in most hardline departments is the gondola. The gondola can hold a wide variety of merchandise — in fact, virtually all hardlines — by means of hardware hung from the vertical spine.Tables, large bins, and flat-base decks are used to display bulk quantities of merchandise when the retailer wants to make a high-value statement. Softline Fixtures. A large array of fixtures have been developed to accommodate the special needs of softlines, which often are hung on hangers. The four-way feature rack and the round rack are two of the fixtures most heavily used today. The round rack is known as a bulk or capacity fixture, and the four-way rack is considered a feature fixture, because it presents merchandise in a manner, which features certain characteristics of the merchandise (such as color, shape, or style).Wall Fixtures. The last type of fixture are those designed to be hung on the wall. To make a plain wall merchandisable, it is usually covered with a vertical skin that is fitted with vertical columns of notches similar to that on the gondola, into which a variety of hardware can be inserted. Shelves, peghooks, bins, baskets, and even hanger bars can be fitted into wall systems. 2. 3. B. Merchandise Presentation Planning – With all the various types of fixtures available, there is an endless variety of ways to merchandise product. . The methods of merchandise presentation include the following: a. Shelving – The majority of merchandise is placed on shelves that are inserted into gondolas or wall systems. Shelving is a flexible, easy-to-maintain merchandising method. Hanging – Apparel on hangers can be hung from softlines fixtures such as round racks and four-way racks, or from bars installed on gondolas or wall sys tems. Pegging – Small merchandise can be hung from peghooks, which are small rods inserted into gondolas or wall systems.Used in both softlines and hardlines, pegging gives a neat, orderly appearance, but can be labor intensive to display and maintain. Folding – Higher-margin or large, unwieldy softlines merchandise can be folded and then stacked onto shelves or placed on tables. This can create a high-fashion image, such as when bath towels are taken off peghooks and neatly folded and stacked high up the wall. Stacking – Large hardline merchandise can be stacked on shelves, the base decks of gondolas, or â€Å"flats,† which are platforms placed directly on the floor.Stacking is easily maintained and gives an image of high volume and low price. Dumping – Large quantities of small merchandise can be dumped in bins or baskets inserted into gondolas or wall systems. This method can be used in softlines (socks, wash cloths) or hardlines (batteries, can dy), and creates a high-volume, low-cost image. b. c. d. e. f. 2. Different merchandising methods can strongly influence our buying habits and cause us to purchase more. There is a certain psychology of merchandise presentation. . Value/Fashion Image – One of merchandising's most important psychological effects is its ability to foster an image in the customer's mind of how trendy, exclusive, pricey, or value oriented the merchandise is. Angles and Sightlines – Research has shown that as customers move through a retail store, they view the store at approximately 45 degree angles from the path of travel, so merchandise placed at 45 degree angles to the aisle has better visibility.Vertical Color Blocking – To be most effective, merchandise should be displayed in vertical bands of color wherever possible, so that customers are exposed to a greater number of SKUs. b. c. C. Selecting the Proper Fixture and Merchandise Presentation Methods – In selecting which fixtures and merchandising methods to use, a good guideline is to match the fixture to the merchandise, not the merchandise to the fixture. This means you should only use fixtures hat are sensitive to the nature of the merchandise, but all too often, retailers are forced to put merchandise on the wrong fixture. D. Visual Merchandising is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store. Visuals don't always include merchandise – they may just be interesting displays of items somehow related to the merchandise offering or to a mood the retailer wishes to create. IV. Store Design – encompasses both the exterior and the interior of the store.There are literally hundreds of details in a store's design, and all must work together to create the desired store ambiance, which is the overall feeling or mood projected by a store through its aesthetic appeal to the human senses. A. Storefront Design. If the retail store can be compared to a book, then the storefront or store exterior is like the book cover. It must be noticeable, easily identified by passing motorists or mall shoppers, memorable, clearly identify the name and general market positioning of the store, and give some hint as to the merchandise inside.Interior Design can be broken into architectural elements and design finishes, and encompasses floorcoverings, walls, and ceilings. Lighting is one of the most important, though often overlooked, elements in a successful store design. Retailers learned that different types and levels of lighting can have a significant impact on sales. Sounds and Smells: Total Sensory Marketing. Research has shown that senses other than sight can be very important. Many retailers are beginning to engineer the sounds and smells in their stores.B. C. D. V. Visual Communications. Visual communications includes in-store signage and graphics. When carefully balanced with personal service, visual communications, with i ts reliability and low cost, can create an effective selling environment and is therefore an important tool in the store designer's toolbox. A. Name, Logo, and Retail Identity. The first and most visible element in a comprehensive visual communications program is the retailer's identity, composed of the store name, logo mark, and supporting visual elements.The name and logo must be catchy, memorable, and most of all, reflective of the retailer's merchandising mission. Institutional Signage. Once inside the store, the first level of visual communications is known as institutional signage, or signage that describes the merchandising mission, customer service policies, and other messages on behalf of the retail institution. Directional, Departmental, and Category Signage serve as the next level of organizational signage. These signs help guide the shopper through the shopping trip and assist in locating specific departments of interest.B. C. D. Point-of-Sale (POS) Signage. The next lev el of signage is even smaller, placed closer to the merchandise, and known as point-of-sale signage, or POS signage. POS signage is intended to give details about specific merchandise items and is usually affixed directly to fixtures. E. Lifestyle Graphics. Many stores incorporate large graphic panels showing so-called lifestyle images in important departments. These photo images portray either the merchandise, often as it is being used, or images of related items or models that convey an image conducive to buying the product.